About us
HEARTCORE was born in Belgrade out of a love for design and a desire for clothes we couldn’t find anywhere. We make our designs for a small group of girls who are bold, true to themselves and ready to wear them their own way.
It’s not everyone’s cup of tea, and we wouldn’t want it any other way.
MADE IN BELGRADE. 🎀
We make everything locally, in small batches, in our production studio in Belgrade. We choose quality materials and design pieces you’ll want to wear season after season.
GOOD DESIGN DOESN’T REALLY EXPIRE, DOES IT?
One of the first HEARTCORE designs was a classic open-back T-shirt with ties that wrap around the waist. We designed it more than ten years ago. Today we call it the Lucky Girl T-shirt, and you’re still asking for it.
SOME OF IT WAS YOUR IDEA TOO. 💌
HEARTCORE has grown with you, too. We shared sketches, asked what you thought and turned some of those ideas into designs that found their way into your wardrobes. Some of them are still part of our collection today.
WE’RE JUST GETTING STARTED. 🎀
There’s still so much we want to do. New designs, new categories and ideas you might not expect from HEARTCORE.
And if there’s a HEARTCORE design you’d like to see again next spring, message us. 💋
